Q1 2024 UK Fashion Games Roundup: Downloads & Engagement Trends

In the first quarter of 2024, the UK's fashion game scene saw varied performances among top apps, according to data from Sensor Tower. Here's a look at how the top 5 fashion games fared on the unified platform.

Makeup ASMR: Makeover Story started the quarter with revenues of around $366K, peaking at $1.3M in mid-February before declining to $682K by the end of March. Downloads for the game followed a decreasing trend from 50.9K to 17.5K, while weekly active users increased from 83.7K to 136.4K.

Project Makeover maintained a steady revenue stream, starting at $141.5K and ending the quarter at a similar level of $148.9K. Downloads saw a gradual decrease from 28.4K to 12.5K, and active users fluctuated, ending slightly lower at 141.5K from an initial 184.1K.

DIY Paper Doll had no revenue to report, but downloads showed a downward trend from 14.2K to 8.3K. The game's weekly active users remained fairly stable, starting at 136.4K and finishing the quarter with 139.9K.

The newly released Left or right: Magic Dress up saw an initial surge in downloads to 40.9K before settling to 17.4K by March's end. Weekly active users grew from 4K to 22K in the same timeframe.

Lastly, Acrylic Nails!, with no revenue reported, had downloads ranging from 9.3K to 8.7K, and its active users increased from 27.2K to 22.4K throughout the quarter.

For more detailed insights and analytics, Sensor Tower's platform is the go-to source for app performance data.